In October 1945, the trained kindergarten teacher Erna Meyer (1924 – 1996) registered an industry for the “arts and crafts of dolls made of cloth” in Munich. The first employees were friends, who – like Erna Meyer himself – after the war, could not find work in the traditional profession.
From rags, flax and florist’s wire, bendable dolls were created that were outstandingly suited for dollhouse play. The visit at the first Nuremberg Toy Fair in 1950 was a turning point for the success of the small operation. The legendary doll designer Käthe Kruse took a great liking to the bending dolls from Munich and decorated her own dolls with little Meyer dolls. Thanks to the Käthe Kruse’s recommendation, the clientele rapidly expanded. As early as 1955, Erna Meyer’s bending dolls became one of the first toys awarded the “play well (“spiel gut”) seal of quality for their high educational play value and excellent quality.
After Erna Meyer’s marriage to Friedrich-Bernhard Bethge, the couple expanded the doll factory.
Since the death of the company founder, her daughter Gabriele John von Freyend has been running the doll manufactory, which today also works for a growing number of collectors.