The little manufactory was founded in Hamburg by Eva Osterholz. Senf Pauli products are sold mainly in shops run more out of love than pocket, catering to pleasure-oriented customers who love to cook.
Even upscale restaurants, including well-known starred chefs, are among its customers. The mustard is made with ground non-defatted mustard seeds, which is steeped to a mash with water and vinegar. By mixing different hot mustard seeds, Senf Pauli determines the spiciness level of the respective mustard varieties. The mustard mash is prepared by hand and the sauces are cooked in small quantities in pots and stirred by hand and puréed. The manufactory uses only high quality and flavour-rich ingredients, which are mainly sourced from Germany, such as vinegar, juice, seeds, honey, salt and herbs.